Anonymized where the client asked. Each figure states its measurement period.
Medians across 31 retainer engagements since 2021, from Google Analytics and Search Console data. Growth covers engagements that ran 12 months or longer. Return and payback cover only clients who track revenue: return is added organic revenue in month 12 divided by that month's fee, and payback is the month added revenue first covered all fees paid. Results vary with market, budget and starting position.
A specification-driven manufacturer with strong products and almost no organic presence. We rebuilt the technical foundation, then published 21 pages built around the exact terms its customers' engineers search for.
A consultancy competing against firms ten times its size. We set the broad head terms aside and worked the comparison and pricing queries its buyers use late in the cycle.
Around 12,000 product pages, more than half of them missing from Google's index. Fixing pagination and internal linking did more in six weeks than two years of blogging had.
Two weeks, a fixed $160 fee, and the findings are yours whether or not we work together. If you continue, the fee is credited against your first month.
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