Links are still one of the strongest signals in search, and the easiest to get badly wrong. We earn coverage the way a PR team does — with something worth covering — rather than buying placements you would have to explain to an auditor.
Guest-post networks, paid placements on sites that exist only to sell links, directory blasts. They work briefly, then they stop working, and the cleanup costs more than the original campaign. Google's spam policies name these practices directly, and its systems are built to discount them.
The alternative is slower, and it is the approach most likely to survive an algorithm update: give journalists and trade publications a reason to cite you, then make sure the citations you have already earned are actually linked.
It also only works once the basics are in place. Links pointing at pages that cannot be indexed, or at content that answers nothing, are wasted. That is why authority work starts after the audit, and why we point new links at the pages that carry commercial intent rather than at the homepage by default.
We build something worth covering — original data from your own operations, a survey of your sector or a genuinely useful tool — and pitch it to the publications your buyers read. Each campaign has a written angle, a target list and a pitch you approve before anyone is contacted. Growth and Scale include two campaigns a quarter, and every pitch goes to a named journalist or editor individually, never as a mass mailing.
Companies are mentioned by name far more often than they are linked. We search for mentions of your brand, products and people that carry no link, then ask the author, politely and individually, to add one. Typical finds are trade show coverage, supplier lists, association directories and old press releases picked up by industry sites. It is the cheapest authority available, and almost nobody does it.
Sites with history often carry links from a previous agency that nobody would defend now. We review the full profile, flag links from networks and paid placements, and disavow only what genuinely warrants it. Google already ignores most low-quality links, and over-disavowing can do more damage than leaving them alone. Every decision is documented, so the reasoning survives a change of team.
Where do your three closest competitors have links that you do not? We pull their referring domains, remove the ones you could not or should not pursue, and sort the rest by effort. Some gaps close with a single email: an industry association you belong to that does not list you, or a supplier page that names your competitors but not you. We work those first, because they are the shortest distance to a measurable change.
Index bloat, render-blocking scripts, broken internal links, slow templates. Unglamorous work that decides whether anything else lands.
We map the questions your buyers actually type, then build pages that end the search instead of adding another thin post to the pile.
Two weeks, a fixed $160 fee, and the findings are yours whether or not we work together. If you continue, the fee is credited against your first month.
Get in touch